It doesn’t matter how well-crafted your email is if it doesn’t land in the recipient’s inbox. Poor email deliverability and compliance issues can seriously harm your email marketing campaigns, so it’s critical to follow best practices. Think of email deliverability like a bouncer at a nightclub – only the VIPs (your leads) get in.
The Importance of Compliance
Regulations like GDPR and CAN-SPAM exist to protect the privacy of individuals. Violating these can lead to fines and loss of trust. To stay compliant:
- Obtain Explicit Consent: Always get permission before sending marketing emails.
- Provide an Opt-Out: Ensure all your emails have a clear way to unsubscribe.
- Keep Personal Data Safe: Store and handle your leads’ information securely.
How to Improve Email Deliverability
- Clean Your Email List: Regularly remove inactive emails or invalid addresses.
- Authenticate Your Emails: Set up DMARC, DKIM, and SPF to verify your emails and reduce the chances of them being marked as spam.
- Use a Reputable ESP: Choose an email service provider (ESP) known for high deliverability rates.
Example: If you’re sending emails to a list of 1,000, but 100 of them have invalid addresses, those emails could be flagged as spam, affecting your entire campaign’s deliverability.
Email compliance and deliverability are crucial to your campaign’s success. By following the best practices outlined above, you can ensure your emails reach the right people and stay on the right side of the law.
Need help ensuring your email campaigns are compliant and hit the inbox every time?
Contact Growth Infi for expert email strategy and setup.