An SAP and Odoo implementation partner had a strong lead list and no channel that worked. We built signal-led lists for each offer and industry, 60 mailboxes across three countries, LinkedIn outreach from verified profiles and LinkedIn ads.
Indeed
Apollo
Crunchbase
Clay
MillionVerifier
Claude
Smartlead
SendPilot
LinkedIn
LinkedIn Ads
SlackWhat was in the way before the first campaign went out.
“I have an amazing lead list with me. But somewhere my channel is broken.”
North America CEO, on the first call
Qualified meetings for each offer in each country, with lists the CEO could trust.
A good list and no reliable way to reach it. LinkedIn ran on avatar accounts that could be lost overnight.
Their visitor tool named companies, not people, so nobody knew who to call.
S/4HANA for large US companies, Business One for the UK and North America, Odoo for smaller firms in Canada and the US.
Each offer got its own list, its own copy and its own campaigns. Nothing was shared across them except the infrastructure.
From finding the accounts to handing over the reply. Each card is one step, with the tools that ran it.
Job boards"ECC" or "SAP MM/PP" in job posts~300 companiesApollo filtersLeaving out current S/4, B1 and Odoo users2,046 contacts, wholesaleFunding, Series C, M&AUpgrades before a sale or listingRevenue checksJeeva.ai against a promptEmail waterfallApollo, then two more providers90 to 95% targetTiered by signalsTier 1 has more than oneCold emailIndustry-first campaigns10 campaignsLinkedInVerified profiles, 15 a day each2 campaignsLinkedIn adsImage and conversation ads4 campaignsReplies routed by regionTo the right regional ownerA signal says when to reach out, not just who. These decided who got a message, and when.
Jobs that mention ECC or SAP MM/PP, a sign of an upgrade coming.
Companies moving off an old ERP, or outgrowing Odoo.
Companies often move to S/4HANA before a sale or a listing.
More locations, more complexity.
Real operations run on basic accounting tools.
First 30 to 90 days, often needing help to get it right.
Lists built in the first five weeks| List | Size |
|---|---|
| S/4HANA wholesale | 497 companies, 2,046 contacts |
| S/4HANA manufacturing, US | 574 companies |
| Hiring for SAP roles | ~300 companies, ~500 people |
| S/4HANA migration universe | 400 companies, ~4,000 contacts |
The actual copy, from the campaigns. Merge fields are shown as grey tags; a custom opener was written for each person.
EmailEmail sequenceSupply networks often strain when demand shifts unexpectedly, turning forecast errors into costly stock-outs and urgent rush orders.
We help teams build resilient operations across planning, procurement and fulfilment. We recently took a logistics company live on SAP S/4HANA Cloud Public Edition in well under the usual timeline.
Would you be open to a quick overview of how they did it?
A wholesale business we work with went live on SAP S/4HANA Cloud in a fraction of the usual time. Would you like me to send over our implementation guide?
With AI-driven demand planning built into SAP S/4HANA Cloud, similar teams have cut rush-order costs. Shall I forward our technical brief?
Customer names and identifying details in the original copy are removed here.
LinkedInLinkedIn flow rulesLinkedIn adsManage complex bills of materials, track scrap variances and get live cost visibility with SAP Business One.
Unify your shop floor, automate MRP calculations and see real-time plant visibility with Odoo.
Five weeks after the first send: 10 email campaigns, 4 ad campaigns and 2 LinkedIn campaigns live across three offers and three countries, with every reply routed to the right regional owner.
Cold emailLinkedIn outreachLinkedIn adsFrom the first call to where the account stands now.
"Somewhere my channel is broken."
The signal-to-meeting system shown on their own market.
Kick-off on 11 Aug.
20 domains, 60 mailboxes, warm-up, the ICP and offer matrix.
Funding lists for three regions, hiring-signal scrapes in the US.
Lists split by offer, industry and segment. Campaigns by industry, not geography.
Email campaigns live.
10 email, 4 ad and 2 LinkedIn campaigns live. The client's pharma expert reviewed the copy.
Series C and M&A lists, hiring signals for more industries, picture ads for Business One.
Every campaign hits problems. These are the ones that mattered, and the fix for each.
One S/4HANA list mixed three very different groups
Separate lists for migrations, current S/4 users and partners, each with its own pitch.
Industry by country meant 36 campaigns per offer
Campaigns by industry, with the country tracked after a reply and routed to the regional owner.
LinkedIn on avatar accounts
Genuine, ID-verified profiles with two-factor login, spread across two tools.
"Book a call" felt like too big an ask
Lower-friction offers first: a case study, a walkthrough or an ERP gap analysis.
The pharma copy read as generic to an expert
Rewritten with the terms buyers use, like 21 CFR Part 11, batch records and FEFO, and split by sub-segment.
Revenue data that couldn't be trusted
Employee-size ranges plus revenue checks. Companies under the size floor removed.
Different markets, the same engine underneath.
A call with Palash. We'll show you a live list of accounts we'd go after in your market, before you commit to anything.
Or write to info@growthinfi.com or call +91 89995 16232
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