Win the accounts you already know you want
Give us your list of dream accounts, or we build it with you. We map who decides inside each one and reach them on email, LinkedIn, ads and events until they talk to you.
- For high-value deals with long sales cycles
- Every person in the buying committee, not one contact
- Progress tracked account by account
Target accounts, this weekLive| Account | Committee | Engagement | Stage |
|---|---|---|---|
| BLBrightlane Software1:1 | Meeting | ||
| NBNorthwind Bank1:1 | Engaged | ||
| CHCorvus Health1:few | Engaged | ||
| TLTessera Logistics1:few | Aware | ||
| QPQuill Payroll1:many | Unaware |
Account-based marketing, or ABM, flips the usual funnel. Instead of reaching a whole market and waiting to see who replies, you choose the 50 to 500 companies you most want as customers and plan how to win each one. Big companies buy as a group, so we reach the whole group: the person who signs, the one who uses it and the one who can say no.
ABM or outbound?
Most clients run both. ABM for the accounts that matter most, the engine for everything else.
When you want pipeline from a whole market
- Hundreds or thousands of accounts
- Chosen by buying signals
- One or two people per account
- Results in weeks
When a few accounts are worth most of your year
- 50 to 500 named accounts
- Chosen by fit, value and timing, often by you
- The whole buying committee, 4 to 10 people
- Judged over two quarters
Three levels of ABM
Most programmes mix all three, so the effort matches what each account is worth.
Strategic accounts
10 to 25 accountsDeep research on each account, a plan per account, custom assets and outreach from your leadership. For deals that can change your year.
Account clusters
50 to 100 accountsAccounts grouped by industry or shared problem, with campaigns and assets made for each group.
Programmatic ABM
200 to 500 accountsSignal-led outreach and ads to a named list, personalised at scale, with the best accounts moved up a tier.
How an ABM programme runs
Scroll through the five steps and what you get from each one.
We pick the accounts with you
Your wishlist, plus accounts that fit your best customers and show buying signals now. Each one gets a tier based on what it's worth and how ready it is.
OutcomeA target list of named accounts, tiered 1:1, 1:few and 1:many.
Target accounts, this weekLive| Account | Committee | Engagement | Stage |
|---|---|---|---|
| BLBrightlane Software1:1 | Meeting | ||
| NBNorthwind Bank1:1 | Engaged | ||
| CHCorvus Health1:few | Engaged | ||
| TLTessera Logistics1:few | Aware | ||
| QPQuill Payroll1:many | Unaware |
We map the buying committee
Four to ten people per account: who signs, who champions, who uses it, who can block it. Every one of them verified, with their role in the decision noted.
OutcomeA committee map for every Tier 1 account.
We write a plan for each account
Why now, what hurts, the angle for each role and the assets each one needs: a one-page brief, a landing page made for the account, the right case study.
OutcomeAn account plan your sales team can read in two minutes.
We run every touch in order
Email, LinkedIn from your team and leaders, ads shown only to that account, invites to roundtables and events. Planned week by week so nothing clashes.
OutcomeEvery person in the committee hears from you, in the right order.
Email
LinkedIn
Ads to the account
Events and callsWe track progress account by account
Each account moves from unaware to aware, engaged, meeting and opportunity. Your team gets an alert when an account heats up.
OutcomeA weekly view of which accounts are moving, and why.
Sample board. Accounts move right as more of the committee engages.
What's included
Everything needed to win named accounts, run by one team.
Target account list
Tiered, with the reason each account is on it.
Buying committee maps
Four to ten verified people per account.
Account plans and briefs
One page per Tier 1 account, kept up to date.
Personalised assets
Account landing pages, one-pagers and tailored case studies.
Multichannel outreach
Email, LinkedIn from your team, ads to the account only.
Account reporting
Engagement and stage by account, every week.
Results from account-based work
Programmes where we went after named enterprises and their buying committees.
From referrals to a steady outbound pipeline
High-ticket ERP, sourced by outbound
Summit seats, course leads and sponsors for a privacy community
Questions about ABM
Ask us something elseHow many accounts can we start with?
Anything from 25 to 500. Most programmes start with 10 to 25 accounts at 1:1, 50 to 100 at 1:few and the rest at 1:many.
Can we give you our own list?
Yes. Most clients have a wishlist. We check each account for fit and timing, add the ones you're missing and agree the final list with you.
How long before ABM shows results?
First conversations usually start within the first two months. Enterprise deals take longer, so we judge ABM over two quarters and report account progress every week.
What do you need from our team?
A sales owner for the programme, an hour a week for the review, and someone senior willing to send a few messages to Tier 1 accounts.
Does it work with the Outbound Engine?
Yes. Many clients run ABM for their top accounts and the Outbound Engine for the rest of the market, on the same data and the same CRM.
What does it cost?
It depends on the number of accounts and the level of personalisation. We scope it on the first call.
The other two ways we help
Send us your list of dream accounts
A call with Palash. We'll look at your target accounts live and show you who to reach in each one.
Or write to info@growthinfi.com or call +91 89995 16232
