Outbound for ERP partners selling to CFOs
ERP deals are big and slow. We find the companies that have outgrown their finance stack and put you in front of the CFO early.
- Signals for companies outgrowing Tally, Zoho Books or Odoo
- CFO-level copy with costing guides, not feature lists
- NetSuite, SAP, Odoo and Dynamics partners
Brightlane Foods is hiring a Financial ControllerF&B, 600 people, 3 plantsHot1d
Corvus Retail raised a Series BD2C, still on Tally per job postsTier 12d
Tessera Components opens a plant in PuneSecond entity, more books to closeTier 13d
CFO at Quill Logistics follows two ERP vendorsEngaged with a NetSuite post this weekTier 25h
Signals we track
Each one says a company has a reason to buy now, not just that it fits.
Finance hiring
Roles like NetSuite admin, financial controller or ERP lead going up.
Example: A manufacturer hires its third accountant in two months and a financial controller.
Outgrowing Tally
Businesses that have outgrown Tally, Zoho Books or Odoo, seen in job posts and their current stack.
Example: A 400-person D2C brand still asks for "Tally experience" in finance job posts.
Expansion
New plants, new entities, new countries. More books to close every month.
Example: A food company opens a second plant and registers a new entity.
Fresh funding
A new round usually comes with a board asking for cleaner numbers.
Example: A fintech raises a Series B and hires a new CFO within a quarter.
Competitor followers
Finance leaders following other ERP vendors and partners, or engaging with their posts.
Example: A CFO comments on a rival partner's "migrating from Tally" post.
Current stack
What ERP and add-ons they run today, so the pitch fits what they actually have.
Example: A company on an old on-premise ERP with a support contract ending.
Who we reach
The people who own the problem, and the companies they work at.
Campaigns we run
Different angles for different buyers. Each one is tested before it gets volume.
The "you've outgrown Tally" angle
For companies with clear growth signals still running on Tally or Zoho Books. The email names the pain they already feel at month-end close.
Closing books across two entities on Tally usually takes a team of five. Worth seeing what that looks like on NetSuite?
Useful before asking
A NetSuite costing guide or a path-to-ROI playbook goes first. The CFO gets something to share internally before anyone asks for a meeting.
Sub-segments, not industries
Pharma APIs and pharma formulations buy differently. We split lists that finely and use the terms each one uses, like 21 CFR Part 11 or FEFO.
Proof
98 qualified leads in the first 90 days
Connate People Technology ran on manual cold calls. We built email, LinkedIn and ads around ERP buying signals, selling to CFOs and finance heads. We also run SAP and Odoo campaigns for a partner selling in the US, Canada and the UK.
Read the CPT storyYour first three weeks
What we do, what we need from you and when things go live.
Questions from ERP teams
Ask us something elseWe sell SAP, Odoo or Dynamics. Does this still work?
Yes. The signals are about the buyer outgrowing their current setup, whichever ERP you sell.
Our deals take months. How do you measure success?
By qualified leads: finance leaders at ICP companies who have said they want to talk. Your sales cycle runs from there, and we keep warming the rest with ads.
Do you sell into the US and UK too?
Yes. We run ERP campaigns into India, the US, Canada and the UK, with lists and copy built per market.
Will you contact our existing customers or partners' clients?
No. They go on an exclusion list in week 1 and stay off every campaign.
Can you run LinkedIn lead gen ads for us?
Yes. Offers like "Get SAP Business One pricing" or a custom case study work well as lead forms, and every lead is routed to your CRM.
See the signals in your market
A call with Palash. We'll show you a live list of accounts we'd go after, before you commit to anything.
Or write to info@growthinfi.com or call +91 89995 16232
