Outbound for legal tech that sells to general counsel
In-house legal teams are small and busy. We find the ones growing, under a new rule or with a new GC, and reach them with something useful, not a demo request.
- New GCs, legal ops hiring and regulatory deadlines as signals
- Separate campaigns for in-house teams and law firms
- Events and roundtables for senior counsel
New general counsel at Brightlane BankJoined 35 days agoHot2d
Corvus Health is hiring a legal ops managerFirst legal ops roleTier 11d
New data rule for health platformsContracts need updatingTier 16h- A law firm partner asked for the agendaFrom a conversation adTier 23h
Signals we track
Each one says a company has a reason to buy now, not just that it fits.
New general counsel
A new GC or head of legal rethinks tools and outside counsel early.
Example: A bank hires a GC from a global firm.
Legal ops hiring
A first legal ops role means the team is ready to buy tools.
Example: A health company posts its first legal ops manager role.
New rules and contract changes
Rules that force contracts, notices or policies to be updated.
Example: A data rule means every vendor contract needs a new clause.
Funding, IPO and M&A
Deals bring due diligence and contract reviews at volume.
Example: A company files for IPO and reviews 3,000 contracts.
Event and community engagement
Counsel attending legal tech events or following legal tech pages.
Example: Attendees of a legal tech summit in Delhi.
Tool reviews
Teams comparing CLM, e-signature or legal research tools.
Example: A legal head follows three CLM vendors in a month.
Who we reach
The people who own the problem, and the companies they work at.
Campaigns we run
Different angles for different buyers. Each one is tested before it gets volume.
Something useful first
A clause checklist, a rule summary or a benchmark, sent before any demo ask.
The new data rule means most vendor contracts need a new clause. Happy to share the checklist two GCs we work with are using.
Invite-only roundtables
Small sessions for counsel, filled with complimentary passes and calendar invites.
In-house and law firms apart
Different lists, different copy and different ads for each.
Proof
200 delegate leads from legal and compliance leaders
For a legal-tech summit in Delhi, we reached general counsel, legal ops and compliance heads with persona lists, conversation ads and calendar invites. The event had 145 registrations.
Read the Tech Sommet story
Your first three weeks
What we do, what we need from you and when things go live.
Questions from Legal tech teams
Ask us something elseGeneral counsel are hard to reach. What works?
A useful first step, like a checklist or a roundtable invite, and a message that shows you understand their week.
Do you target law firms too?
Yes, in separate campaigns. Partners and in-house teams buy for different reasons.
Can you fill a legal roundtable or event?
Yes. We filled a legal-tech summit in Delhi with senior legal leaders.
Which regions?
India, the UAE, the UK and the US.
See the signals in your market
A call with Palash. We'll show you a live list of accounts we'd go after, before you commit to anything.
Or write to info@growthinfi.com or call +91 89995 16232
