Outbound for companies selling to banks, NBFCs and insurers
BFSI buyers are slow, careful and heavily regulated. We find the ones with a reason to move now, like a new rule, a new licence or a new product, and reach every person on the buying committee.
- Regulator circulars, licences and launches as signals
- The whole buying committee, from business to risk to IT
- India, the Gulf and South-East Asia
Kestrel Finance gets an NBFC licence upgradeNow in the middle layerHot1d- A new RBI circular on digital lendingEffective in 90 daysTier 13h
Ardent Insurance hiring 6 data engineersNew claims platformTier 12d
New CTO at Corvus BankJoined from a large fintechTier 24d
Signals we track
Each one says a company has a reason to buy now, not just that it fits.
Regulator circulars
RBI, SEBI and IRDAI rules with a date, and the teams that must act on them.
Example: A digital lending rule effective in 90 days.
Licences and layer changes
New licences, upgrades and new entities that bring new obligations.
Example: An NBFC moves into the middle layer.
Tech and data hiring
Engineering, data and risk roles that point at a new platform or product.
Example: An insurer hires six data engineers for a claims platform.
New leaders
A new CTO, CRO or head of digital in the last 90 days.
Example: A CTO joins from a large fintech and starts a vendor review.
Funding, IPO and M&A
Funding and listings bring scale, audits and new tooling.
Example: A fintech files for IPO and upgrades its controls.
Product launches
New cards, loans, policies or markets launched or announced.
Example: A bank launches a co-branded card with a retailer.
Who we reach
The people who own the problem, and the companies they work at.
Campaigns we run
Different angles for different buyers. Each one is tested before it gets volume.
The circular angle
A short note on what a new rule asks of them, and the part you take off their plate.
The new digital lending rule lands in 90 days. Most NBFCs we speak to haven't mapped their partner apps yet.
Map the buying committee
Business, risk, compliance and IT each get their own reason to care, on email and LinkedIn.
Proof before the pitch
Case studies and security answers sent before the first call, because BFSI buyers check first.
Proof
1,019 leads from BFSI-heavy audiences
For a privacy community, we ran lead forms for its summit, courses and conference. Most leads came from banks, NBFCs and insurers, at about ₹367 a lead.
Read the DPO Club story
Your first three weeks
What we do, what we need from you and when things go live.
Questions from Fintech teams
Ask us something elseBFSI sales cycles are long. Is outbound worth it?
Yes, if you start early and map the whole committee. Outbound gets the first meeting; your team carries the cycle.
Can you reach large banks?
Yes. Our campaigns have reached teams at large banks, NBFCs and insurers. We usually start with the business owner and bring risk and IT in next.
Do you handle compliance in the copy?
We avoid claims we can't back and keep regulated language accurate. Your compliance team reviews copy before launch if needed.
Which regions?
India, the UAE, Saudi Arabia and South-East Asia.
See the signals in your market
A call with Palash. We'll show you a live list of accounts we'd go after, before you commit to anything.
Or write to info@growthinfi.com or call +91 89995 16232
