Outbound for HR tech teams selling to CHROs
HR leaders buy when headcount, policy or leadership changes. We find those moments and reach the CHRO, the HR ops head and the finance owner on the same accounts.
- Headcount jumps, new HR leaders and policy changes as signals
- Separate copy for HR, finance and IT
- Mid-size companies in India, the US and the Gulf
Brightlane Retail posted 120 rolesStore and warehouse staffHot1d
New CHRO at Corvus HealthJoined 40 days agoTier 12d
New labour codes take effectPayroll changes for all employersTier 15h
Tessera Labs reviewing HRMS toolsComparing three vendorsTier 23h
Signals we track
Each one says a company has a reason to buy now, not just that it fits.
Headcount jumps
Fast hiring means onboarding, payroll and HR ops load.
Example: A retailer posts 120 store roles in a month.
New HR leaders
A new CHRO or head of people reviews tools in the first 90 days.
Example: A CHRO joins from a larger company.
Policy and law changes
New labour codes, leave rules or compliance dates.
Example: New labour codes change payroll for every employer.
Tool reviews and switches
Teams reviewing HRMS, payroll or learning tools, or unhappy with one.
Example: Two-star reviews of a payroll tool from the last 90 days.
Funding and expansion
A new round or market means more people and more process.
Example: A Series B company opening in two new countries.
HR team hiring
HR ops, payroll and L&D roles being hired.
Example: A company hires its first HR operations manager.
Who we reach
The people who own the problem, and the companies they work at.
Campaigns we run
Different angles for different buyers. Each one is tested before it gets volume.
The headcount note
Name the hiring pace and what it does to onboarding and payroll.
Saw 120 store roles go up this month. Onboarding at that pace usually breaks on day-one paperwork first.
New leader, first 90 days
A useful benchmark or checklist for a new CHRO, before any demo.
Compliance dates
For payroll and policy tools, a plain note on what changes and by when.
Proof
96 qualified leads in 3 months
Arythmatic sells learning and CRM software. We reached HR, L&D and customer-success leaders at SaaS companies and training businesses, with over 40% of LinkedIn invites accepted at the peak.
Read the Arythmatic story
Your first three weeks
What we do, what we need from you and when things go live.
Questions from HR tech teams
Ask us something elseWho should we target first, HR or finance?
HR usually starts the search and finance signs. We reach both on the same accounts with different reasons to care.
Can you target companies by headcount?
Yes. Headcount bands and growth rate are part of every list.
Do you work with US HR tech companies?
Yes. We run US campaigns with US-specific signals and sending infrastructure.
Our product is self-serve. Does outbound fit?
For larger plans and enterprise deals, yes. For single seats, usually not.
See the signals in your market
A call with Palash. We'll show you a live list of accounts we'd go after, before you commit to anything.
Or write to info@growthinfi.com or call +91 89995 16232
