Outbound Engine

Qualified leads from buyers who have a reason to buy now

We find the accounts showing live buying signals, reach the people who decide on email, LinkedIn and ads, and hand every interested reply to your team. You keep the closing.

  • Lists built on buying signals, not just job titles
  • Email, LinkedIn and ads on the same accounts
  • The whole tool stack included, no tool bills on your side

A custom outbound playbook for your market, free.

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Leads for our clients came from teams atBajaj FinancePhonePeTeslaStanford University
IndeedCrunchbaseSignalsHiring, funding, tech change
RB2BSite visitorsNamed the same day
LinkedIn AdsAd leadsLead gen forms
ClayClaudeEnrich, score, route27+ data providers, AI checks
HubSpotBrevo CRMYour CRMOnly engaged leads
SlackWhatsAppInstant alertsSlack and WhatsApp
SmartleadHeyReachSequencesStop on reply
In plain wordsAn outbound team and system, run for you

Outbound means reaching out first to companies that haven't found you yet. We do it on the ones showing signs they need what you sell this quarter: a new hire, fresh funding, a tool switch. Six parts work together, and you get interested buyers, not a spreadsheet.

Inside the engine

Six parts, one system

Each part works on its own. Run together, the same buyer hears from you in three places.

01. Intent-based lead lists

B2B lead lists built on buying intent

We stack two to four signals on every account, run contacts through 27+ data providers and verify each email before the first send. The list refreshes every week as new signals show up.

  • Your ICP and dream accounts agreed in week 1
  • Customers, live deals and partners kept out
  • Scored out of 10, so the best accounts get the most touches
ClayClayApolloApolloCrunchbaseCrunchbaseMillionVerifierMillionVerifier
ClayTier 1 accounts this weekUpdating
AccountSignalsFitTier
BLBrightlane SoftwareSaaS, 300 peopleHiring 2 AEsSeries B9.2T1
CHCorvus HealthHealthtech, 90 peopleNew VP SalesMoved CRM8.8T1
TLTessera LabsIT services, 140 peopleBad G2 review7.1T2
QPQuill PayrollHR tech, 60 peopleVisited pricing6.4T2
Email found viaApolloApollo no matchClayClay waterfall foundMillionVerifierMillionVerifier valid
02. Cold email outreach

Cold email that reads like you wrote it

Separate domains that redirect to your site, mailboxes in your team's names, three weeks of warm-up, then short emails written for one role at a time. Every reply is read and sorted the same day.

  • Your main domain never sends cold email
  • 15 domains and 45 mailboxes on Pro, 20 and 60 on Ultimate
  • 3 to 4 follow-ups that each add something new
SmartleadSmartleadGoogle WorkspaceGoogle WorkspaceMicrosoft OutlookMicrosoft OutlookInstantlyInstantly
FromAnkit Rao, ankit@tryhelio.co
ToMegan Carter, megan@brightlane.io
Subjectyour two new AEs

Hi Megan,

Saw Brightlane is hiring two AEs this quarter. New reps usually wait a month or two before their calendars fill up.

We help SaaS teams have qualified calls waiting for new reps from their first week. We did this for Corvus Health when they hired four AEs. All four had demos booked in their first month.

Worth 15 minutes before yours start?

Ankit

Step 1 of 4SignalProofSent from a warmed mailbox on a separate domain
03. LinkedIn outreach

LinkedIn outreach that follows the email

Two or three of your team's own profiles connect with the same people your emails reach. The note asks for nothing. The follow-up message picks up the thread, and nobody gets the same pitch twice.

  • 15 to 20 requests a day per profile, inside LinkedIn's limits
  • Profiles tidied before launch
  • Sales Navigator included
HeyReachHeyReachSales NavigatorSales NavigatorLinkedInLinkedIn
MC
Megan Carter accepted your invitationVP Sales at Brightlane Software

Thanks for connecting, Megan. Sent you a note about the new AE hires. Happy to share how Corvus ramped theirs.

MC
Megan CarterReplied 2h later

Saw the email too. Timing is good, our new reps start on the 1st. Thursday work?

04. LinkedIn ads and retargeting

LinkedIn ads for the people you're already emailing

Matched audiences built from your outbound and your site visitors. Guides and case studies, not "book a demo" banners, so your name is familiar by the time they reply.

  • Awareness, retargeting and objection-handling ads
  • Creative in your brand, approved by you
  • Ad numbers next to email and LinkedIn every week
LinkedIn AdsLinkedIn AdsLinkedIn Insight TagLinkedIn Insight TagCanvaCanva
Helio4,812 followersPromoted
+ Follow

New AEs shouldn't spend month one building a list. Here's how Corvus Health had four new reps fully booked by week four.

Case study4 new AEs.
Full calendars in month one.
helio
How Corvus Health ramped 4 AEs in 30 daystryhelio.com
Learn more
128 reactions14 comments
05. GTM engineering

The systems underneath

Custom scrapers, Clay waterfalls, AI checks in the workflow and your CRM wired in, so every lead lands in one place and your team hears about hot ones in minutes.

  • Works with HubSpot, Salesforce, Zoho or Pipedrive
  • Slack or WhatsApp alerts with the full thread
  • Only engaged leads go into your CRM
ZapierZapierMakeMakeClaudeClaudeHubSpotHubSpot
New lead12
Corvus HealthEmail, Tier 1
Tessera LabsLinkedIn, Tier 2
Meeting booked4
Brightlane SoftwareMegan Carter, VP Sales, Hot
Demo done3
Quill PayrollProposal next week
Slack
GrowthInfi alerts#hot-leads, now

Hot lead: Megan Carter, VP Sales at Brightlane, asked for a call on Thursday. The full thread is in your CRM.

06. Website visitor identification

Name the companies on your site

Most B2B visitors never fill a form. We identify the companies and people behind the visits, keep the buyers and follow up the same day. Everyone else joins your ad audiences.

  • Person-level and company-level identification
  • Filtered by company size and pages viewed
  • No change to how your site looks
RB2BRB2BHappierleadsHappierleadsLinkedIn Insight TagLinkedIn Insight Tag
Website visitors, namedLive
  • RB2B
    Head of Finance at a 400-person NBFCViewed /pricing and /case-studies, 6 minutes
    Tier 12m
  • Happierleads
    An IT services firm in Pune3 visits this week, 2 people
    Tier 21h
  • LinkedIn Insight Tag
    Brightlane SoftwareClicked the LinkedIn ad, then the site
    Retarget3h
  • RB2B
    Student, personal emailFiltered out: not a buyer
    Skipped4h
RB2BIdentifiedClayScoredSmartleadEmail and LinkedIn the same day
The process

How it runs

Scroll through what happens, step by step, and what you get at the end of each step.

Week 1

We agree who buys and who signs

Your ICP in writing: sectors, size, deal size and the titles that sign. You name up to ten dream accounts, and we take your customers, live deals and partners out.

OutcomeA signed-off ICP and an exclusion list.

SectorsB2B SaaS, IT services
Company size50 to 1,000 people
Who signsVP Sales, Head of Growth
Dream accounts10 named by you
Leave outCustomers, live deals, partners
Signed offApproved by you
Signals

We pick signals that say when, not just who

Each signal is rated on volume, effort and whether it tells us when to reach out. Three to six survive per campaign.

OutcomeSignals with a source and a workflow behind each one.

NotionIntent signals we track
SignalPracticalWhy it mattersWhere we find it
Hiring for a role you replaceHighSays when, not just whoJob boards, careers pages
New leader in the last 90 daysHighNew budget, new mandateSales Navigator job changes
Bad review of a competitorMediumAlready unhappyG2, Capterra, Reddit
Launch

We test small, then scale

A test batch of 50 to 100 first. We watch inbox placement, then scale after two or three days. After about 2,000 sends we know which angle works.

OutcomeWinning angles get the volume within days.

Opening line testB wins
AOpens on the hiring signal
BOpens with a peer's result
Smartlead
Interested, send me the detailsVP Sales, SaaS, 300 people
now
Replies

We read and sort every reply

Interested, not now, out of office, wrong person. A sequence stops the moment someone replies. Interested prospects go to your CRM with the full thread.

OutcomeQualified leads in your CRM the same day.

Replies, sorted4 today
  • MC
    Megan CarterCan we talk Thursday morning?
    Meeting request
  • JR
    Jason ReedBack on the 14th, out of office
    Out of office
  • PN
    Priya NairSend me pricing for 40 seats
    Interested
  • DW
    Dana WhitfieldNot this quarter, try Q1
    Not now

SmartleadTagged by AI, checked by our team. Interested replies reach you as SQLs the same day.

Every week

We report and change what isn't working

Replies, interested prospects and qualified leads, next to ad numbers, in one report and one call. Losing angles get cut. New signals get added.

OutcomeOne view of every channel, and a plan for next week.

Weekly report, week 7Sent Friday
Emails sent3,840
Replies96
Positive replies31
SQLs handed over11
LinkedIn accepts38%

NotionTrelloPlus a call to decide what changes next week. (Sample numbers.)

The signal library

Signals we watch for clients

Our library has 75+ intent signals. These are the ones we reach for most.

Hiring for a role you replaceNew leader in the last 90 daysFresh fundingTech stack change1 and 2 star reviews of a rivalFollowers of competitorsEngaged with a competitor's postNew plant, branch or entityGCC set up in IndiaM&A or IPO plansRegulatory deadlineEvent speakers and attendeesWebsite visitorsJob posts that mention ExcelContract renewal windowsExpansion to a new country
The sequence

How a sequence is built

Most replies come on the second and third follow-up, so every step has to earn its place.

Day 1First email

Opens on the signal, adds one line of proof, ends with a soft question.

Day 3A new proof point

A different result, from a company like theirs. Never "just bumping this".

Day 7A short case study

The story in three lines, with a link if they want more.

Day 12A peer they can ask

Offer an intro to a founder or sales head we've worked with.

Day 18Something useful, no ask

A guide or a teardown. The sequence ends on value.

Getting started

Your first three weeks

What we do, what we need from you and when things go live.

Monday
Tuesday
Wednesday
Thursday
Friday
Week 1Strategy
Kick-off callOnboarding form
ICP and personas drafted
ICP sign-offSignals picked
Domains boughtMailboxes created
Weekly callWarm-up starts
Week 2Lists and copy
Clay tables built
Enrichment and verification
Copy for 3 anglesLinkedIn profiles tidied
Copy review
Weekly callLinkedIn outreach starts
Week 3Ready to launch
CRM and alerts connected
Ad audiences and creatives
Test batch of 50 to 100
Inbox placement checks
Weekly callEmail campaigns go live
Our teamNeeds you, about an hourGoes liveDates move with your kick-off. First interested replies usually land in weeks 4 to 5.
Plans

Three ways to run the engine

Scoped to your market. We share pricing on the first call.

Get outbound running

Pro

Scoped to your market

  • Intent-based lead lists, refreshed every week
  • Cold email from 15 domains and 45 mailboxes
  • LinkedIn outreach from 2 profiles
  • Copy written per persona, tested every week
  • Every reply read and sorted the same day
  • CRM integration with Slack or WhatsApp lead alerts
  • Weekly report and strategy call
Get a custom plan
A predictable pipeline

Ultimate

Scoped to your market

  • Everything in Pro
  • 20 domains, 60 mailboxes, 3 LinkedIn profiles
  • LinkedIn ads and retargeting on the same accounts
  • Website visitor identification
  • Account-based campaigns for your Tier 1 list
  • Lead magnets and a landing page for each campaign
  • Custom playbook and a live dashboard
  • Fresh ad creatives every month
Get a custom plan
Your outsourced GTM team

Apex

Scoped to your market

  • Everything in Ultimate
  • A dedicated pod on your account
  • ABM programme with a custom landing page for each target account
  • A complete sales kit: proposal templates, pitch deck, case studies, battlecards and one-pagers
  • Paid ads on every platform your buyers use Google AdsMeta AdsX AdsReddit AdsChatGPTLinkedIn Ads
  • Webinars and events, filled end to end
  • Sales training for your team through GTM Academy
  • Quarterly GTM strategy reviews
Get a custom plan

We share pricing on the first call, once we know your market and the channels you need. Every plan starts with a qualified-lead target we agree with you before kickoff.

Proof

Results from teams like yours

Every number below belongs to one client and one campaign.

All case studies
Included in every engagement

No tool bills on your side.

We bring the whole stack, run it and cover the cost.

Questions about the Outbound Engine

The ones we hear on calls, answered the way we answer them live.

Ask us something else
How soon do qualified leads start?

Setup takes the first three weeks: domains, inboxes, warm-up and lists. Campaigns go live after that, and the first interested replies usually land in weeks 4 to 5.

What counts as a qualified lead?

A company that fits the ICP we agreed with you, where someone has told us by email, LinkedIn or a form that they want to talk. We check each one twice before it reaches your team.

Will this hurt our domain?

No. Nothing is sent from your main domain. We use separate domains that redirect to your site.

Is our LinkedIn account safe?

Yes. We stay inside LinkedIn's daily limits, 15 to 20 connection requests a day per profile, and mix manual and automated steps.

Who owns the lists, domains and mailboxes?

You do. They're set up in your name and stay with you after the engagement.

Who takes the sales calls?

Your team. We hand over interested prospects. The call and the close stay with you.

What does it cost?

A one-time setup fee and a monthly fee. Both depend on your market and the channels you need, so we share numbers after the first call.

What we do

The other two ways we help

See what outbound could look like in your market

A call with Palash. We'll show you a live list of accounts we'd go after in your market, before you commit to anything.

Next, you pick a time that suits you.

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Or write to info@growthinfi.com or call +91 89995 16232