GTM Academy

Train your team to run outbound the way we do

A GTM kit built for your company, plus live training for your team. Playbooks, templates, recorded lessons and workshops on ICP, signals, cold email, LinkedIn, ads, ABM and landing pages.

  • Built on your ICP, your market and your tools
  • Taught by the people who run our client campaigns
  • Yours to keep and reuse
Your company: GTM KitBuilt for your ICP, your offer and your tools
9 parts
01 ICP, personas and buying committeePDF
02 Intent signals and list buildingPDF
03 Email sequences, 24 templatesTemplates
04 LinkedIn notes and messagesTemplates
05 Ad creatives and copyCanva
06 Landing page wireframesFigma
07 Recorded lessons, 10 modulesVideo
08 Deliverability checklistSheet
09 Proposal and sales kitTemplates
Team progress6 of 9 done
In plain wordsA sales and marketing playbook your team can actually use

GTM, short for go-to-market, is how a company finds, reaches and wins customers. Most teams learn it by trial and error. We give your team the playbook, the templates and the training we use on our own client campaigns, rewritten for your company, so they can run it without us.

Formats

Two ways to get it

Training built for your team now, or the self-serve kit when it opens.

For your team

Custom kit and live training

Everything built around your ICP, your offer and your tools, with live workshops for your sales and marketing team and 30 days of office hours after.

  • A kit written for your company
  • Four live workshops, recorded
  • Office hours for 30 days
Plan training for my team
Self-serve

The GTM Kit Coming soon

The same playbooks, templates and recorded lessons, in a general version you can work through at your own pace. Join the list and we'll tell you when it opens, with early-access pricing.

One email when it opens. Nothing else.

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The kit

What's in the kit

Everything your team needs to plan, launch and run outbound.

01

Playbooks

Step-by-step guides for every part of outbound, written for your market.

Notion
02

Templates

Email sequences, LinkedIn notes, ad copy, account plans and CRM stages, ready to edit.

Google WorkspaceSmartlead
03

Recorded lessons

Ten modules, short videos your team can rewatch, with examples from real campaigns.

Gamma
04

Live workshops

Hands-on sessions where your team builds lists, writes copy and sets up campaigns with us.

Microsoft Teams
05

Tool setup guides

How we set up Clay, Smartlead, HeyReach, LinkedIn Campaign Manager and your CRM.

ClayHeyReach
06

Checklists and swipe file

Deliverability checks, launch checklists and real copy that got replies.

Google Sheets
What your team learns

The curriculum

Ten modules, from the basics of go-to-market to proposals and reporting. Scroll through them and see what your team builds in each one.

Module 01

GTM foundations

What go-to-market means, the funnel from cold to closed, and where outbound, inbound and ads fit. VideoWorkbook

OutcomeA one-page funnel for your business, with the numbers to hit at each stage.

NotionFrom cold to closed: your funnel
4,000Accounts in your market
1,200Reached on 3 channels
96Replied
31Meetings
6Deals

Sample numbers. Your workbook uses your own.

Module 02

ICP and buying committees

Who buys, who signs, who blocks, written down so the whole team targets the same people. VideoTemplate

OutcomeYour ICP and a committee map for your top accounts.

BLBrightlane SoftwareBuying committee, 6 people
CFOSigns the budgetReplied
VP SalesChampionMeeting set
Head of RevOpsRuns the toolsConnected
CTOSecurity reviewOpened 3 emails
Sales managersDaily usersSaw 4 ads
ProcurementContractNot yet
Module 03

Intent signals and list building

Picking signals that say when to reach out, and turning them into lists with Clay and Apollo. VideoTemplateWorkshop

OutcomeA scored account list your team can rebuild every week.

ClayTier 1 accounts this weekUpdating
AccountSignalsFitTier
BLBrightlane SoftwareSaaS, 300 peopleHiring 2 AEsSeries B9.2T1
CHCorvus HealthHealthtech, 90 peopleNew VP SalesMoved CRM8.8T1
TLTessera LabsIT services, 140 peopleBad G2 review7.1T2
QPQuill PayrollHR tech, 60 peopleVisited pricing6.4T2
Email found viaApolloApollo no matchClayClay waterfall foundMillionVerifierMillionVerifier valid
Module 04

Email infrastructure

Domains, mailboxes, SPF, DKIM, DMARC and warm-up, step by step. VideoChecklist

OutcomeWarmed mailboxes on separate domains, checked against our launch list.

Mailbox warm-upWeek 2 of 3
Google Workspaceankit@tryhelio.co
Microsoft Outlookankit@gethelio.com
Google Workspacea.rao@heliohq.com
Microsoft Outlookankit.r@helio-ai.co
SPFDKIMDMARCTracking domain
Module 05

Cold email copy

Under 80 words, a question opener, proof with names and follow-ups that add something new. VideoTemplatesWorkshop

OutcomeThree tested angles and a full sequence for each persona.

FromAnkit Rao, ankit@tryhelio.co
ToMegan Carter, megan@brightlane.io
Subjectyour two new AEs

Hi Megan,

Saw Brightlane is hiring two AEs this quarter. New reps usually wait a month or two before their calendars fill up.

We help SaaS teams have qualified calls waiting for new reps from their first week. We did this for Corvus Health when they hired four AEs. All four had demos booked in their first month.

Worth 15 minutes before yours start?

Ankit

Step 1 of 4SignalProofSent from a warmed mailbox on a separate domain
Module 06

LinkedIn outreach

Profiles, connection notes that ask for nothing, and follow-ups that don't get you flagged. VideoTemplates

OutcomeTidied profiles and a note-and-follow-up flow for each persona.

MC
Megan Carter accepted your invitationVP Sales at Brightlane Software

Thanks for connecting, Megan. Sent you a note about the new AE hires. Happy to share how Corvus ramped theirs.

MC
Megan CarterReplied 2h later

Saw the email too. Timing is good, our new reps start on the 1st. Thursday work?

Module 07

LinkedIn ads and retargeting

Matched audiences, ads by stage and budgets that go to what works. VideoCreatives

OutcomeAd creatives and audiences built from your own outbound lists.

Helio4,812 followersPromoted
+ Follow

New AEs shouldn't spend month one building a list. Here's how Corvus Health had four new reps fully booked by week four.

Case study4 new AEs.
Full calendars in month one.
helio
How Corvus Health ramped 4 AEs in 30 daystryhelio.com
Learn more
128 reactions14 comments
Module 08

Account-based marketing

Target accounts, committee maps, account plans and campaigns. VideoTemplateWorkshop

OutcomeAccount plans your sales team can read in two minutes.

Account plan: Brightlane SoftwareTier 1, 1:1
Why nowHiring 2 AEs and a RevOps lead. New VP Sales joined in July.
What hurtsNew reps wait two months for pipeline. Forecasts rely on one person.
Angle for the CFOCost per new rep ramped, and what a slow quarter costs.
Angle for the VP SalesCalls on the calendar in week one for every new hire.
AssetsOne-page brief, a custom landing page and a case study from a company their size.
Next touchInvite to a roundtable for sales leaders on 14 Nov.
Module 09

Landing pages and lead magnets

Pages and offers that turn a click into a conversation. VideoWireframes

OutcomeA landing page wireframe and a lead magnet for each campaign.

yourcompany.com/cfo-guide
Free guideClose your books in 3 days, not 15The month-end checklist 40 finance teams use
Get the guide
3 daysaverage close12checks1 pageto share
One promiseOne form, two fieldsProof under the fold
Module 10

Proposals, CRM and handover

The proposal format we use after a first call, CRM stages, alerts and the weekly report that keeps sales and marketing on the same page. VideoTemplate

OutcomeA proposal template, pipeline stages and a weekly report your team can run.

ProposalAcme Logistics x Your companyPrepared after the first call, sent within 24 hours
01Your goals, in your words
02What we'll run, and why
03The first 90 days
04What success looks like
05Investment and terms
06Proof from similar teams
07Next steps and dates
Opened 4 timesShared with the CFO
Timeline

How a custom engagement runs

About four weeks from kick-off to a trained team.

Week 1Audit

We look at how your team sells today: your ICP, your tools, your copy and your numbers. We agree what the team needs to learn first.

Weeks 2 and 3Build the kit

Playbooks, templates and lists written for your company, using your offer and your customers' words.

Weeks 3 and 4Train the team

Four live workshops: lists and signals, copy, LinkedIn and ads, ABM and reporting. Every session is recorded.

30 days afterOffice hours

Your team brings live campaigns to a weekly call and we fix what isn't working.

Fit

Who it's for

Founders who still sell

A system you can hand to your first sales hire.

New SDR and AE teams

A shared playbook from day one, instead of everyone guessing.

Marketing teams moving to ABM

How to pick accounts, map committees and run campaigns with sales.

Teams leaving an agency

Everything you need to bring outbound in-house.

Proof

Taught from campaigns we run

The kit is built from the same work behind these results.

All case studies

Questions about the GTM Academy

Ask us something else
Is the kit generic?

The custom kit isn't. It's written around your ICP, your offer and your tools. The self-serve GTM Kit is a general version for teams that want to start on their own.

Who teaches the workshops?

Our co-founders and the GTM engineers who run our client campaigns.

Do we need to buy tools?

We'll recommend a stack that fits your budget and show you how to set up each tool. Many teams start with two or three.

Can you run outbound for us while we learn?

Yes. Some teams start on the Outbound Engine and take it in-house later, with the Academy as the handover.

When does the self-serve GTM Kit open?

We're building it now. Join the waitlist and you'll get one email when it opens.

What does it cost?

The custom kit and training are scoped to your team size and needs. We share pricing on the first call.

What we do

The other two ways we help

Plan training for your team

A call with Palash. We'll look at how your team sells today and what the kit should cover first.

Next, you pick a time that suits you.

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Or write to info@growthinfi.com or call +91 89995 16232