Outbound for SaaS teams in crowded categories
When every competitor sends the same cold email, the signal is the difference. We find accounts with a reason to switch now and reach them on three channels.
- Competitor switchers, tool changes and hiring signals
- Qualified leads handed to your AEs, with the full thread
- Sending into India, the US, the UK and the Middle East
1-star review of your main competitorOps lead at a 300-person SaaS firmHot3h
Brightlane Software removed a rival's scriptTech stack change this weekTier 11d
Corvus Health is hiring 2 AEsSales team growing 40% this yearTier 12d
Quill Payroll raised a Series A$12M, hiring across sales and CSTier 24d
Signals we track
Each one says a company has a reason to buy now, not just that it fits.
Unhappy competitor users
1 and 2 star reviews of the tools you replace, and posts asking for an alternative.
Example: A RevOps lead posts "anyone moved off X? looking for options".
Tech stack changes
A rival's script removed, a new tool added next to yours, a migration in progress.
Example: A company adds a new CRM and removes its old sequencing tool.
Hiring for a role you help
New AEs, SDRs, support reps or engineers. Each one is a reason your product matters now.
Example: Two AE roles posted, with "build your own pipeline" in the description.
New leaders in 90 days
A new VP or head of the function you sell to. New leaders change tools.
Example: A VP Sales joins from a company that already uses a product like yours.
Funding and growth
Fresh rounds, headcount jumps and new markets.
Example: A Series A company doubles its sales team in two quarters.
Your own site visitors
People reading your pricing and comparison pages, named and followed up the same day.
Example: A head of growth reads your pricing page twice in a week.
Who we reach
The people who own the problem, and the companies they work at.
Campaigns we run
Different angles for different buyers. Each one is tested before it gets volume.
The competitor switch
Reviews, followers and stack changes point to teams ready to move. The email names what they're unhappy with, not your feature list.
Saw a few teams moving off their sequencing tool over deliverability. Here's what one of them did instead.
The new-leader window
New leaders review tools in their first 90 days. We reach them in that window, with proof from a company like theirs.
Same account, three channels
Email opens, LinkedIn connects and a case study ad in the feed, so the buyer has seen you twice before they reply.
Proof
Qualified leads in crowded markets
Arythmatic got 96 qualified leads in 3 months in a crowded LMS market by going after unhappy users of competing tools. GoTrust, a compliance SaaS, moved from referrals to 110+ qualified leads in six months.
Read the Arythmatic story
Your first three weeks
What we do, what we need from you and when things go live.
Questions from SaaS teams
Ask us something elseWe sell to the US from India. Can you help?
Yes. Lists, sending setup and copy are built per market, and campaigns run in the buyer's time zone.
We already have SDRs. Where do you fit?
Many clients use us to build the lists and run the sequences, and their SDRs take the replies. Others hand us the whole top of the funnel. We'll suggest a split on the call.
Do you work with product-led companies?
Yes, for team and enterprise plans. We often use product sign-ups and site visitors as signals, and reach the decision maker at the same company.
How do you avoid sounding like every other cold email?
Each email opens on a real signal, adds one line of proof from a company like theirs and asks a soft question. No templates with a first name dropped in.
See the signals in your market
A call with Palash. We'll show you a live list of accounts we'd go after, before you commit to anything.
Or write to info@growthinfi.com or call +91 89995 16232
