Cybersecurity and GRC

Outbound for security and GRC firms that sell to CISOs

CISOs get more vendor email than anyone. We reach them when something has changed: a new audit, a new regulator ask, a new security team, a breach in their sector.

  • Signals tied to audits, regulators and security hiring
  • Copy written for the CISO, the risk head and the CTO separately
  • India, the Middle East, the US and the UK

A custom outbound playbook for your market, free.

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Signals this morning4 new
  • Indeed
    Ardent Insurance is hiring 4 SOC analystsBuilding a 24x7 security team in-house
    Hot1d
  • Google News
    A ransomware incident hits a peer bankThree lenders in the same segment
    Tier 13h
  • Naukri
    Kestrel Finance posts for an ISO 27001 leadCertification due next quarter
    Tier 12d
  • Sales Navigator
    New CISO at Corvus HealthJoined 45 days ago
    Tier 24d
Leads from our campaigns came from teams at
Bajaj FinancePhonePePaytm Payments BankMobiKwikNational Informatics CentreFreechargeSun LifeIndia Post Payments Bank
The signals

Signals we track

Each one says a company has a reason to buy now, not just that it fits.

IndeedNaukri

Security team build-outs

SOC analyst, security engineer and GRC hiring. A team is forming and will need tools and partners.

Example: A fintech hires its first three SOC analysts in a month.

Google NewsClay

Audit and certification cycles

ISO 27001, SOC 2, PCI DSS and CERT-In audit dates coming up, or a renewal announced.

Example: A SaaS company posts its SOC 2 Type 2 renewal date.

Google NewsApify

Breaches in their sector

An incident at a peer puts security on the board agenda for the next quarter.

Example: A data leak at one NBFC, followed by a sector-wide RBI advisory.

Sales NavigatorClay

New security leadership

A new CISO or head of risk in the last 90 days, with a mandate and a budget.

Example: A CISO joins from a Big Four firm and starts hiring.

CrunchbaseGoogle News

Funding, IPO and M&A

A listing or an acquisition brings due diligence, audits and a clean-up of access and data.

Example: A fintech files its DRHP and starts a VAPT programme.

G2LinkedIn

Tool reviews and switches

Teams reviewing SIEM, VAPT or GRC tools, or following rival vendors.

Example: A risk head follows three GRC platforms in two weeks.

The buyers

Who we reach

The people who own the problem, and the companies they work at.

Who we reach
CISOsHeads of securityChief risk officersCTOsHeads of complianceInternal audit heads
At companies like
Banks and NBFCsFintechsInsurersHealthcareSaaS companiesGovernment suppliers200+ employees
The campaigns

Campaigns we run

Different angles for different buyers. Each one is tested before it gets volume.

Campaign 1

The audit date angle

Find companies with an audit or certification coming up and offer the part of it they can hand over: readiness, VAPT or evidence collection.

Saw the SOC 2 renewal is due in March. Most teams lose two weeks to evidence collection. We can take that off your plate.

Campaign 2

A free assessment instead of a demo

A short gap assessment or an attack-surface report gives a CISO something useful before any sales talk.

Campaign 3

Peer incidents, handled with care

When a peer is hit, we share what to check this week. No fear selling, no naming the victim.

Results

Proof

All case studies
Privacy and security client

Privacy and security leaders, reached at scale

Our privacy and compliance campaigns reach the same buyers: DPOs, CISOs and risk heads at regulated companies. For a privacy community, we ran 1,019 lead-form leads for its summit, course and conference.

Read the DPO Club story
1,019leads for a privacy community
₹367average cost per lead
24positive replies in one summit week
Getting started

Your first three weeks

What we do, what we need from you and when things go live.

Monday
Tuesday
Wednesday
Thursday
Friday
Week 1Strategy
Kick-off callOnboarding form
ICP and personas drafted
ICP sign-offSignals picked
Domains boughtMailboxes created
Weekly callWarm-up starts
Week 2Lists and copy
Clay tables built
Enrichment and verification
Copy for 3 anglesLinkedIn profiles tidied
Copy review
Weekly callLinkedIn outreach starts
Week 3Ready to launch
CRM and alerts connected
Ad audiences and creatives
Test batch of 50 to 100
Inbox placement checks
Weekly callEmail campaigns go live
Our teamNeeds you, about an hourGoes liveDates move with your kick-off. First interested replies usually land in weeks 4 to 5.

Questions from Cyber teams

Ask us something else
CISOs ignore cold email. Does this work?

They ignore generic email. A note about their audit date or a new regulator ask, sent by a person who knows the topic, gets read. We also warm the same accounts with LinkedIn ads.

We are a services firm, not a product. Does it fit?

Yes. The offer changes: a gap assessment, a VAPT scope call or a readiness review instead of a demo.

Can you reach government and PSU buyers?

We can reach the people, but tenders follow their own process. We focus on private companies and on PSU teams that buy outside tenders.

Which regions?

India, the UAE and Saudi Arabia, the US and the UK. Copy changes with the regulator in each market.

See the signals in your market

A call with Palash. We'll show you a live list of accounts we'd go after, before you commit to anything.

Next, you pick a time that suits you.

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