DPDP and compliance

Outbound for companies selling DPDP compliance

Companies that handle personal data in India have until May 2027 to meet most of the DPDP Rules. We find the ones moving now and put you in front of whoever owns it.

  • Signals that show a company has started on DPDP
  • Messaging written for the DPO, the CISO and the CTO separately
  • Also GDPR and UAE PDPL campaigns

A custom outbound playbook for your market, free.

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Signals this morning4 new
  • Naukri
    Kestrel Finance is hiring a Data Protection OfficerNBFC, 1,200 people, posted 2 days ago
    Hot2d
  • Google News
    Corvus Health rewrote its privacy policyNew consent banner live this week
    Tier 14h
  • G2
    Tessera Labs is reviewing consent toolsComparing three vendors on G2
    Tier 11d
  • Sales Navigator
    New CISO at Ardent InsuranceJoined 30 days ago, from a Big Four firm
    Tier 23d
Leads from our campaigns came from teams at
Bajaj FinancePhonePeLenskartAmbuja CementPaytm Payments BankMobiKwikSun LifeNational Informatics CentreIndia Post Payments BankFreecharge
The signals

Signals we track

Each one says a company has a reason to buy now, not just that it fits.

NaukriIndeed

DPO and privacy hires

Companies hiring a DPO, a privacy lead or a compliance manager. Someone is about to own the problem.

Example: A 900-person insurer posts for a Data Protection Officer on Naukri.

Google NewsApify

Policy rewrites

Privacy policies and consent banners being rewritten. The work has started, and the tooling decision is close.

Example: A health platform ships a new cookie banner and privacy notice in the same week.

ClaySales Navigator

Deadline exposure

Big personal-data handlers in BFSI, health, e-commerce and IT, with the 2027 deadline coming.

Example: A lender with millions of customer records and no DPO on LinkedIn.

Google NewsClay

Audit cycles

ISO 27001 and SOC 2 renewals. DPDP usually comes up next on the same team's list.

Example: A SaaS company announces its SOC 2 Type 2 renewal.

G2LinkedIn

Tool reviews

Teams reviewing or replacing a consent or privacy tool, or following rival vendors.

Example: A compliance head follows three consent-management vendors in a month.

Google NewsCrunchbase

Sector incidents and funding

A data incident in their sector, or funding, M&A or IPO plans, puts privacy on the board agenda.

Example: A fintech files for IPO and starts cleaning up data governance.

The buyers

Who we reach

The people who own the problem, and the companies they work at.

Who we reach
CPOs and DPOsCISOsHeads of complianceCTOsHeads of legalRisk and audit heads
At companies like
Banks and NBFCsInsurersHospitals and health platformsE-commerceManufacturingIT services500+ employees
The campaigns

Campaigns we run

Different angles for different buyers. Each one is tested before it gets volume.

Campaign 1

Lead with the regulation, per role

Each role gets its own reason to care. The DPO hears about consent and DSRs, the CISO about breach reporting, the CTO about data discovery. Plain language, no jargon for its own sake.

Saw the new DPO role. Most teams start with a data map. We can show you what that took at a lender your size.

Campaign 2

A free workshop instead of a demo

For a product, a short DPDP workshop gets more yeses than "book a demo". For a consultancy, a gap assessment does the same job.

Campaign 3

Webinars for the slow movers

Not every buyer is ready to talk. A webinar on putting DPDP into practice keeps them close until they are, with one-pagers on audit readiness for the usual objections.

Results

Proof

All case studies
Privacy and compliance client

From referrals to 110+ qualified leads

GoTrust sells privacy and compliance software to regulated enterprises. It moved from referrals and cold calls to outbound. In six months: 110+ qualified leads and 81 scoping calls with privacy and security leaders.

Read the GoTrust story
110+qualified leads in 6 months
81scoping calls
500+employees, the smallest company targeted
Getting started

Your first three weeks

What we do, what we need from you and when things go live.

Monday
Tuesday
Wednesday
Thursday
Friday
Week 1Strategy
Kick-off callOnboarding form
ICP and personas drafted
ICP sign-offSignals picked
Domains boughtMailboxes created
Weekly callWarm-up starts
Week 2Lists and copy
Clay tables built
Enrichment and verification
Copy for 3 anglesLinkedIn profiles tidied
Copy review
Weekly callLinkedIn outreach starts
Week 3Ready to launch
CRM and alerts connected
Ad audiences and creatives
Test batch of 50 to 100
Inbox placement checks
Weekly callEmail campaigns go live
Our teamNeeds you, about an hourGoes liveDates move with your kick-off. First interested replies usually land in weeks 4 to 5.

Questions from DPDP teams

Ask us something else
Is it only DPDP?

No. We also run campaigns around GDPR and the UAE's PDPL, and for ISO 27001, SOC 2 and other audit work.

Can you reach banks and large listed companies?

Yes. Leads for our compliance clients included Bajaj Finance, PhonePe, Lenskart and Ambuja Cement.

We're a consultancy, not a software vendor. Does this work for us?

Yes. The offer changes. Instead of a demo, we lead with a gap assessment or a short workshop, which suits how buyers pick a consultant.

Is the May 2027 date fixed?

It's the date in the DPDP Rules notified in November 2025 for most obligations. We check the latest position before every campaign and write to it.

Who on their side do you contact first?

It depends on the company. In banks it's often the DPO or the CISO. In mid-size tech firms, the CTO usually owns it. We map the committee for each account.

See the signals in your market

A call with Palash. We'll show you a live list of accounts we'd go after, before you commit to anything.

Next, you pick a time that suits you.

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