Resources

Guides, teardowns and workflows for B2B outbound

Signals, sending setups, copy and multichannel campaigns, explained with the tables, diagrams and examples our team works from.

  • Workflows you can copy
  • Real tables and checklists
  • Free to read, no forms
ClaySales NavigatorIndeedSignals and lists2 guides
Google WorkspaceMicrosoft OutlookSmartleadEmail infrastructure1 guide
LinkedIn AdsHeyReachLinkedIn Insight TagMultichannel1 guide
SmartleadClaudeCopy1 teardown
NaukriGoogle NewsBuiltWithBy industry2 guides
Most readHow we pick intent signals for a new ICP8 min read, with the scorecard we use
Google WorkspaceMicrosoft OutlookSmartleadDomainsYour main domain never sends cold email.
Email infrastructure

Cold email infrastructure: domains, inboxes and warm-up

The setup we build before a single cold email goes out: separate domains, three inboxes each, the DNS records that matter, and three weeks of warm-up.

Rudraksa Dhar7 min read
LinkedIn AdsLinkedIn Insight TagSmartleadHeyReachOne buyer, three channels.
Multichannel

Why we show LinkedIn ads to people who already got the email

On long sales cycles, almost nobody replies to the first email. They look you up. Here's how we make sure they find something worth seeing when they do.

Toshad Sambhare6 min read
SmartleadClaudeClayUnder 80 words. Typed, not templated.
Copy

A cold email teardown: the rules we write to

We take a typical cold email apart line by line, rewrite it to the rules our team uses, and show the four follow-ups that come after.

Palash Wadekar7 min read
NaukriGoogle NewsG2Sales NavigatorDPDP: who is moving now.
By industry

The buying signals we track for DPDP compliance

Every company handling personal data in India has the same deadline. Only some are acting on it. These are the signals that tell us which ones.

Toshad Sambhare5 min read
BuiltWithCrunchbaseNaukriLinkedInReach the CFO before the RFP.
By industry

Selling ERP to CFOs: the signals that come first

By the time a company sends an ERP RFP, the shortlist is mostly decided. These are the signals that show up months earlier, and how we use them.

Palash Wadekar5 min read
ClaySales NavigatorIndeedG2Fit says who. Signals say when.
Signals and lists

How we pick intent signals for a new ICP

Every account on our lists has a live reason to buy. Here's how we find those reasons for a market we haven't worked in before, and how we decide which ones are worth building.

Toshad Sambhare8 min read
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