How GoTrust moved past referrals and cold calls
GoTrust sells privacy and compliance software to regulated enterprises. Its pipeline came from referrals, networking and cold calls. We built an outbound engine aimed at the privacy and security leaders who sign.
- What they sell
- Privacy, consent and compliance automation for large enterprises: data discovery, consent, DSR automation, vendor risk and audit-ready reporting.
- Market
- Regulated enterprises in India and the Gulf
- Timeframe
- 6 months
- Channels
- Cold email, LinkedIn outreach, LinkedIn ads, Workshops and webinars
- Who we reached
- CPOs and DPOs, CISOs, heads of compliance and CTOs at companies with 500+ employees
Google News
Apify
PhantomBuster
Clay
Sales Navigator
MillionVerifier
Claude
Smartlead
LinkedInLinkedIn AdsWhere they started
What was in the way before the first campaign went out.
Reach the people who own privacy at large regulated companies, with a reason to talk now: DPDP.
Referral-led pipeline
Good deals came in through referrals, networking and cold calls. Never on a schedule.
Hard-to-reach buyers
Privacy and security leaders at large regulated companies don't pick up cold calls, and they aren't in most founders' networks.
A crowded category
Bigger, older names sell the same promise, so buyers need proof on security and audit readiness before they give anyone a meeting.
Who we went after
Agreed with the team before the first campaign. Every list, message and ad was built for these people and nobody else.
Ideal customer profile: GoTrustThe system we built
From finding the accounts to handing over the reply. Each card is one step, with the tools that ran it.
Regulation keyword crawlersGDPR, DPDPA, readiness and governance mentionsCompetitor followersFollowers of rival privacy toolsRegulatory exposureLarge personal-data handlers in BFSI and healthBuild the committeeDPO, CISO, compliance head, CTO per accountVerifyEvery email checked before sendingScoreSize, regulatory exposure, likely to engageCold emailDPDPA, PDPL and workshop campaigns17,613 in one campaignLinkedInConnect, value, proof, inviteLinkedIn adsRetargeting the same accountsAI reads every replyPriority flags on hot repliesThe buying signals we tracked
A signal says when to reach out, not just who. These decided who got a message, and when.
Regulation in the news
Companies talking about DPDP, GDPR, readiness or privacy governance.
DPO and privacy hiring
A new privacy owner is about to need tools.
Regulatory exposure
Big personal-data handlers in BFSI, health and e-commerce.
Competitor followers
People following rival privacy and consent tools.
Privacy events
Attendees and speakers at privacy and security events.
Funding and IPO plans
Fresh money or a listing brings a governance clean-up.
What we sent
The actual copy, from the campaigns. Merge fields are shown as grey tags; a custom opener was written for each person.
EmailEmail sequenceDPDP is around the corner and most teams are still guessing what informed consent actually means.
We are running a 1 hour technical consent workshop on Oct…
Our recent DPDP workshop had record attendance, showing how serious compliance has become. With DPDP enforcement around the corner, many…
India's DPDPA is live, and that makes consent, DSRs, RoPA and breach workflows first-order priorities. GoTrust was built for this: one platform that auto…
Excerpts from the sent folder.
What came back
Replies are copied from the inbox and trimmed. Names and companies are removed; roles and sectors are kept.
Campaign results| Campaign | Volume | Replies | Positive |
|---|---|---|---|
| DPDPA Rules 2025 | 17,613 sent | 108 | 9 |
| Consent workshop mailer | 3,142 contacted | 86 | 17 |
| DPDPA, IT sector | 4,380 sent | 23 | 3 |
| Warm 2nd-degree list | 647 contacted | 27 | 12 |
| DPDPA, finance | 799 sent | 9 | 1 |
| KSA PDPL | 747 sent | 6 | 1 |
“Thanks for reaching out. We can connect on Thursday between 3 to 5 pm. Could you share the VC link?”
What came out of it
Over six months the engine produced 110+ qualified leads and 81 scoping calls with privacy and security leaders.
- 110+ qualified leads in 6 months
- 81 scoping calls with privacy and security leaders
- 17,613 emails in the DPDPA Rules campaign
- 500+ employees, the smallest company we targeted
How it unfolded
From the first call to where the account stands now.
- Jul to Aug 2025Setup
Domains, mailboxes, warm-up and the first cold email tests.
- 29 SepDPDPA campaigns live
Finance and IT sector campaigns, plus Saudi PDPL.
- 13 OctLinkedIn ads
Six ads for the DPDPA-ready consent platform.
- Late OctConsent workshop
3,142 people invited, 86 replies, 17 positive.
- 17 NovDPDPA Rules campaign
The day the Rules landed, 17,613 emails went out on what they mean in practice.
- Dec to JanEvents
Ads and outreach for privacy events, including a summit at NSE Mumbai.
In their words
From LinkedIn recommendations, unedited.
“Palash is an expert at turning cold outreach into a predictable revenue machine. He built a data-driven outbound system that automated the entire top-of-funnel process, consistently filling our sales team's calendars with qualified, high-intent meetings. His knowledge of cold email and LinkedIn outreach is second to none, but his real genius lies in his ability to build a process that is both scalable and incredibly efficient.”
Himanshu GautamFounder and CEO, GoTrustLinkedIn recommendation“I have had the opportunity to work with Palash as an Outbound Lead Generation Expert, and he's truly one of the best. He consistently delivers quality leads that turn into real opportunities and deeply understands our ideal customer profile. Palash takes a data-driven approach, always testing and refining campaigns to improve results, and knows how to use the right tools to make outbound work efficient and effective.”
Chaitali M.Head of Sales and Alliances, GoTrustLinkedIn recommendationWhat we'd tell a team like theirs
- Map the whole buying committee. A DPO, a CISO and a CTO need different reasons to reply.
- Lead with what the regulation asks of each role, in plain language.
- Give slow movers a workshop. Not every buyer is ready for a demo on the first reply.
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Want results like GoTrust?
A call with Palash. We'll show you a live list of accounts we'd go after in your market, before you commit to anything.
Or write to info@growthinfi.com or call +91 89995 16232
