Privacy communityEvents and courses

How DPO Club turned LinkedIn into 1,000+ leads for its summit, courses and awards

DPO Club runs a community for privacy professionals: summits, a certified DPO course, masterclasses and awards. We ran outreach for its Maha Privacy & Security Summit at the National Stock Exchange in Mumbai, then built a lead engine for everything it sells.

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1,019LinkedIn ad leads across products

₹367average cost per lead on the rupee ad accounts

655leads in five weeks, Sep to Oct 2026

24positive email replies in the summit week

What they sell: A community, events, a certified DPO course, masterclasses and awards for data protection officers and privacy leaders. Part of the Tsaaro group.
Market: India and the UAE
Timeframe: September 2025 to October 2026
Channels: LinkedIn lead gen ads, Cold email, Calls and WhatsApp
Who we reached: DPOs, CISOs, general counsel and CXOs at banks, insurers and large Indian enterprises, plus privacy and security vendors as sponsors

Tools in this build

Apollo

LinkedIn Ads

Smartlead

Google Sheets

The starting point

Where they started

What was in the way before the first campaign went out.

The goal

A steady flow of the right people for every product, and one place where the team sees every lead.

Many products, one small team

A summit, a national conference, a certification course, masterclasses and awards, each needing its own audience.

Senior, busy buyers

DPOs, CISOs and general counsel at large banks and insurers ignore generic event emails.

Leads in too many places

Form fills, replies and call notes sat in different sheets, so follow-up was slow.

The event

The summit we filled first

The first job was a single room at the National Stock Exchange. Everything after it grew from the same lists.

The flagship event

Maha Privacy & Security Summit 2026

A closed-door forum on putting the DPDP Rules into practice, with Justice B.N. Srikrishna and NSE's CISO among the confirmed names.

16 January 2026National Stock Exchange, Mumbai

The ideal customer

Who we went after

Agreed with the team before the first campaign. Every list, message and ad was built for these people and nobody else.

Ideal customer profile: DPO Club

Who we reachedDPOsCISOsGeneral counselCompliance headsCXOs

CompaniesBanks and NBFCsInsurersLarge Indian enterprisesPrivacy and security vendors as sponsors

WhereIndiaUAE

The workflow

The system we built

From finding the accounts to handing over the reply. Each card is one step, with the tools that ran it.

Outbound engine for DPO Club3 stages, 8 steps

01Find the people

Apollo listsCISOs, DPOs and GCs at BFSI and large enterprises

LinkedIn audiencesBuilt per product

02Reach them

Cold emailFrom lookalike DPO Club domains1,897 in the summit week

Lead gen formsOne form per product1,019 leads

Video and image adsShot by the client, cut by us

03Follow up

One lead sheetEvery form mapped to its productAuto-synced

Calls and WhatsAppTicket links and discount codes

DPO Club's teamSeats, enrolments and sponsors

A step we ranWhat that step producedHover a tool icon to see its name

The copy

What we sent

The actual copy, from the campaigns. Merge fields are shown as grey tags; a custom opener was written for each person.

Emails from the campaigns

Attendees, day 0From DPO Club

SubjectDPDP readiness, 16 Jan

DPDP is no longer a future problem, and many teams are already feeling it. That's exactly why Maha Privacy & Security Summit 2026 is happening.

This is not a generic privacy conference. It's a focused summit with people who are actually building DPDP programmes today.

If DPDP readiness is on your 2026 roadmap, this is a high-signal room to be in. Want me to send the registration link?

Sponsors, day 0From DPO Club

SubjectA working room at NSE

On 16 January, a small group of privacy, security and legal leaders are meeting at NSE, Mumbai. This is not an open expo. It's a working room.

We're currently speaking with a limited set of sponsors.

Sponsors, day 3From DPO Club

SubjectRe: A working room at NSESame thread

A small number of sponsor conversations are already happening and we're keeping the set deliberately limited. Reply with Brief or Call.

Sponsors, day 7From DPO Club

SubjectRe: A working room at NSESame thread

Final quick check. If you want the sponsor brief, reply Yes. If not, reply No thanks and I'll close the loop.

LinkedIn messages

DCDPO Club's team profileSent from real, verified profiles

Award nominations, UAE

DPO Club is recognising the Top 30 DPOs in the UAE. It takes a minute to nominate yourself, and there are no costs or fees.

LinkedIn ads

DPO ClubPromoted

Meet top privacy leaders and attend India's best workshops on DPDPA.

MumbaiDPO Club's exclusive
conference in MumbaiDPO Club

Book your seat at NSE, 16 Januarydpo-club.org

Learn more

DPO ClubPromoted

A closed-door DPDPA conference in Mumbai for CXOs and DPOs, with expert-led workshops and senior peer discussions.

VideoSecure your seat at India's
most exclusive privacy gatheringDPO Club

Register nowdpo-club.org

Learn more

Replies

What came back

Replies are copied from the inbox and trimmed. Names and companies are removed; roles and sectors are kept.

Campaign results

Campaign	Volume	Replies	Positive
Summit, attendees	1,054 sent	20	15
Summit, tickets	1,170 sent	26	9

Results

What came out of it

The result

1,019 LinkedIn ad leads across the summit, the national conference, the DPO course, masterclasses and awards, at about ₹367 a lead, plus 24 positive email replies in the summit week.

BeforeMany products, one small team and leads spread across sheets.

After

1,019 LinkedIn ad leads across products
₹367 average cost per lead on the rupee ad accounts
655 leads in five weeks, Sep to Oct 2026
24 positive email replies in the summit week

Leads by product, 9 Sep to 17 Oct 2026

CDPO course324

Bharat Privacy tickets156

Masterclass146

Sponsors17

Award nominations12

Follow-up on summit ticket leadsSame day

6Ticket link and discount code sent on WhatsApp

5Details shared on WhatsApp

1Complimentary pass

1Already attending

Channel by channel

Summit ticket ads

leads: 34
per lead, video ad: ₹395
per lead, image ad: ₹405

Summit week email

contacted: 1,897
replies: 46
positive: 24

All ad accounts, to Sep 2026

leads: 1,019
average per lead: ₹367
accounts rotated: 9

Want a plan like this for your market?The signals we'd track, the campaigns we'd run and a week-by-week plan. Free, built by hand.Get my GTM plan

Timeline

How it unfolded

From the first call to where the account stands now.

Sep 2025
Award nominations
LinkedIn messages for the Top 30 DPOs in the UAE.
Nov 2025
Bharat Privacy & AI Conference
60 form fills from conference ads.
Dec 2025
Onboarding
Domains, mailboxes and warm-up.
9 Jan 2026
Summit campaigns live
Attendee and sponsor emails, plus video and image ads.
16 Jan
Summit at NSE Mumbai
Maha Privacy & Security Summit 2026.
Feb to Sep
Courses and conference
Lead forms for the CDPO course, masterclasses and Bharat Privacy Conference 2026.
Sep to Oct
655 leads in five weeks
Plus an auto-synced sheet that maps every form to its product.

Problems and fixes

What didn't work, and what we changed

Every campaign hits problems. These are the ones that mattered, and the fix for each.

What went wrong

Campaigns shared a sending account with another brand

What we changed

A dedicated sending account for DPO Club.

What went wrong

Ad accounts paused by LinkedIn

What we changed

Accounts rotated so campaigns kept running.

What went wrong

Leads scattered across sheets

What we changed

One auto-synced sheet that maps each form to its product.

What the team said

In their words

From LinkedIn recommendations, unedited.

“Palash and his team are highly skilled at running cold email campaigns and LinkedIn outreach. They are consistent in performance, diligent in their work, and focused on delivering outcomes. Palash is reliable, easy to work with, and a strong partner for building and scaling an outbound system.”