Tech Sommet runs executive summits funded by sponsors. Its rooms were filled by hand: the team's own LinkedIn accounts, emails and phone calls. We added a delegate engine: persona lists for every event, calendar invites, LinkedIn conversation ads and visitor tracking.
Apollo
Google Sheets
PhantomBuster
Happierleads
Smartlead
Google Workspace
LinkedIn Ads
Notion
WhatsAppWhat was in the way before the first campaign went out.
At least 100 of the right people registered for every in-person event, and sponsor conversations alongside.
Registrations came from the team's own LinkedIn accounts and a routine of email, then LinkedIn, then a phone call.
There were no ad creatives, and the site got about 75 visitors a month.
People reached the event pages and left, and nobody knew who they were.
A payments summit, an HR summit and a legal summit each need different people, often in different countries.
Agreed with the team before the first campaign. Every list, message and ad was built for these people and nobody else.
Ideal customer profile: Tech SommetFrom finding the accounts to handing over the reply. Each card is one step, with the tools that ran it.
Persona lists per eventSix lists for Delhi aloneSponsor listsTarget accounts from sponsorsPage followersFollowers of the event pages~487Site visitorsVisitors who didn't register~180 namedCold emailReply "Join" to get details58 mailboxesCalendar invitesThe event straight on their calendarConversation adsA complimentary pass, in their inbox23 leadsLead gen adsDelegate and sponsor forms154 ad leadsLead databaseEvery lead, source and event200 for DelhiCalls and WhatsAppTech Sommet's team confirms seatsEvery event needed a different room, often in a different country.
In-house legal, legal ops, compliance and privacy leaders, plus mid-size Delhi law firms.
Payments, treasury and fintech product leaders across the US, UK, Singapore and UAE.
CHROs, HR transformation and L&D leaders in the US and Canada.
Supply chain, procurement and logistics leaders in North America and Europe.
CPOs and procurement heads in Europe.
Lists matched to each sponsor's ICP, such as mid-market contact centres for Dialpad.
The actual copy, from the campaigns. Merge fields are shown as grey tags; a custom opener was written for each person.
EmailEmails from the campaignsHi First name, Custom opener. That's exactly what's being tackled at the ProcureTech Leaders Summit 2026, May 21, Frankfurt.
200+ CPOs in one room. Speakers from Tata Steel, Adecco, ZF Group, MANN+HUMMEL and more, covering AI sourcing, geopolitical risk and the evolving CPO mandate.
If you want more details, just reply "Join" and I'll send everything across.
Quick question on the contact centre at Company: when your IVR or bot contains a contact, how often does that customer call back within the week?
Containment looks good on the report. Repeat contacts are where the cost comes back.
Should I share the details?
I'm reaching out from Tech Sommet about sponsorship for Legal Tech India, Delhi Edition 2026, on 24 July at The Grand, New Delhi.
The summit brings together 200+ senior legal, compliance, risk and technology leaders.
Would you be open to a quick 15-minute conversation this week?
LinkedInLinkedIn messagesHi First name, came across your profile and thought you'd be a great fit for our upcoming virtual Next-Gen Payments & Cross-Border Innovation Summit on June 18th. Would love to connect and share details.
LinkedIn adHi First name, I'm reaching out from Tech Sommet. On 24 July, we're bringing together senior legal, compliance, privacy, risk and legal operations leaders at Legal Tech India Delhi. I'd be happy to extend a complimentary delegate pass. Would you be interested in joining us as our guest?
Replies are copied from the inbox and trimmed. Names and companies are removed; roles and sectors are kept.
“This sounds really interesting, and I'm looking forward to hearing more details about the event. Please share the details.”
“We are interested in the shared agenda about legal tech, particularly for privacy compliance.”
“Yes sure, will be happy to attend.”
“Please share details with my legal head.”
“Yes, please share the agenda.”
“Someone from the team will come.”
Legal Tech India Delhi had 145 registrations and about 100 senior legal leaders in the room. Our engine logged 200 delegate leads for it in six weeks: 154 from LinkedIn ads and 46 from email replies.
Conversation ads, in-house legalConversation ads, law firmsLead gen ads, all eventsFrom the first call to where the account stands now.
Sent the evening of the first call.
Portal, ad accounts and the first lead forms.
Visitor identification added to the event pages.
Frankfurt: good ad leads, wrong phone numbers and no registrations we could claim. We switched to a complimentary-pass angle and calendar invites.
Separate ads for in-house legal and law firms.
Ads narrowed to a 40 km radius around the venue.
About 100 senior legal leaders attended.
Budget cut, so email and calendar invites stayed, and ads were kept for in-person events.
Lists matched to each sponsor's ICP, with a new project manager on the account.
Every campaign hits problems. These are the ones that mattered, and the fix for each.
No registrations we could claim before Frankfurt
A complimentary-pass creative, a direct lead form and calendar invites to every lead.
Clicks on event pages that went nowhere
Visitor identification, then email and LinkedIn to the people who left.
Most Delhi ad leads were advocates, not in-house counsel
A 40 km radius around the venue and separate ads for in-house teams and law firms.
LinkedIn ad credit limits and paused accounts
Rotated ad accounts and LinkedIn's own spend offers so campaigns kept running.
Ads launched too close to event dates
A 48-hour launch rule once an event is confirmed.
LinkedIn recommendations, unedited, and lines from recorded review calls.
“Palash and the Growthinfi team have played a big role in helping us fill our events. Their go-to-market and outbound approach, built on intent signals, got us in front of the right sponsors and buyers. Their process is well organized and focused on results. I'd happily recommend working with Palash.”
Rukhsar BhattiEvent marketing specialistLinkedIn recommendation“One thing is clear, that calendar invite thing worked for us. We got a good number of attendees.”
“I mentioned complimentary, it changed the whole game.”
Different markets, the same engine underneath.
A call with Palash. We'll show you a live list of accounts we'd go after in your market, before you commit to anything.
Or write to info@growthinfi.com or call +91 89995 16232
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