Scaling Up runs leadership programmes for founders of growing companies. We filled the top of the funnel for an in-person workshop in Delhi, an online webinar and a paid working session, then built the lead flow behind them.
Apollo
Sales Navigator
Naukri
Crunchbase
LinkedIn
Happierleads
Clay
MillionVerifier
Claude
Smartlead
SendrLinkedIn Ads
Google Workspace
Google Sheets
WhatsAppWhat was in the way before the first campaign went out.
Fill each session with the right founders and leaders, and give every interested person a clear next step.
Every session depended on the founder's network, referrals and one-off invites.
A workshop happens on a set day. Empty seats are revenue you don't get back.
Founders need to see why a session is worth an afternoon before they say yes.
Nobody could see which channel brought which person, or who had registered.
Agreed with the team before the first campaign. Every list, message and ad was built for these people and nobody else.
Ideal customer profile: Scaling UpFrom finding the accounts to handing over the reply. Each card is one step, with the tools that ran it.
The whole marketFounders and CXOs at 101 to 2,000 people~30KGrowing-pain signalsCOO or VP Sales hires, 10+ roles in 30 days, funding~4K with signalsFounder postsScaling, delegation, alignmentSite visitorsNamed and followed upEnrich26+ data providersVerifyBefore every sendRoute to an eventWorkshop, webinar, cohort or offsiteCold emailPersonal invites from the team42 leadsLinkedInFrom the founder's and team's profiles33 leadsLinkedIn adsLead gen, conversation and event ads90 leadsCalendar invitesStraight to the calendarOne CRM and sheetEvery lead, source and stage165 leadsWhatsApp and emailDay 1, 2, 4 and 7Thirty thousand founders became four thousand with a reason to care right now.
Market sizing before the first sendThe actual copy, from the campaigns. Merge fields are shown as grey tags; a custom opener was written for each person.
EmailEmails from the campaignsHi First name, at Company's stage, most founders think growth is limited by market or capital, but it's almost always an internal constraint they haven't surfaced yet.
When this starts showing up, growth often begins to feel more complex than it should.
I'm running a 4-hour Scaling Up workshop in Delhi on May 7 with a small group of founders in this phase. Would it make sense to have you there?
This isn't another workshop. It's a room of founders and CXOs working through the same question: how do we scale without everything depending on us?
Just reply "Join" and I'll share the details.
I've been speaking with a few founders lately and one thing keeps coming up. Revenue is moving, but decisions still keep coming back to the founder.
I'm running a 4-hour working session on 24 Sept around People, Strategy, Execution and Cash.
Should I send you the details?
LinkedInLinkedIn messagesHi Name, reaching out personally. Hosting a private 7 May session for founders and leaders ready for the next growth phase: better teams, execution and less daily firefighting. Felt this may be relevant for you.
Hey First name, we're bringing a small group of founders together on 24 Sept for a hands-on session around People, Strategy, Execution and Cash. Thought it'd be good to connect.
LinkedIn adsIf everything still lands on you, the next stage will break it.
Your team isn't slow. They're waiting for a decision only you can make.
Replies are copied from the inbox and trimmed. Names and companies are removed; roles and sectors are kept.
“Join”
“The workshop sounds relevant. Would it be possible for me to join the session remotely?”
“Please share more details or a deck for my review.”
“Somewhat unclear on what this entails, who your attendees are, the results from past sessions.”
“The prices are too high for us.”
Interest is not a seat. Every reply and form fill now lands in one of three paths, with the same follow-up rhythm.
WhatsApp or email, depending on what they shared.
A short video from the coach about the session.
A result from a founder in a similar company.
The team calls the best-fit leads.
165 founder and CXO leads across three events, with one lead flow behind all of them: 90 from LinkedIn ads, 42 from email and 33 from LinkedIn outreach.
From the first call to where the account stands now.
A 3-month pilot agreed.
7 domains and 21 mailboxes, plus a sized market from competitor audiences.
Two email campaigns, LinkedIn outreach and event ads for Delhi.
49 leads from email, ads and LinkedIn.
Renewed and moved to 20 domains, 60 mailboxes and 3 LinkedIn profiles.
27 leads, mostly from LinkedIn outreach.
89 leads, 70 of them from LinkedIn ads.
Webinars, the cohort, offsites and annual coaching, each with its own list and lead flow.
Every campaign hits problems. These are the ones that mattered, and the fix for each.
Plenty of interest, few paid seats
A three-path lead flow so every reply gets a next step: WhatsApp, a video and a proof email before a call.
A broken webinar link cut the calendar-invite channel
Tracked links for every source and a checklist before every send.
Past responders never re-contacted
Every lead from May to July now sits in one sheet with its source and stage.
Different markets, the same engine underneath.
A call with Palash. We'll show you a live list of accounts we'd go after in your market, before you commit to anything.
Or write to info@growthinfi.com or call +91 89995 16232
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