How Big Data Trunk ran three outbound tracks at once
Big Data Trunk runs live AI, data and cloud training. Growth came from referrals, inbound and relationships. Each of its markets needed a different message, so we built separate tracks.
- What they sell
- Live, instructor-led training in AI, data engineering, cloud and GenAI, for companies and universities.
- Market
- Startups, enterprises and universities in the US
- Timeframe
- 90 days
- Channels
- Cold email, LinkedIn outreach, Webinars
- Who we reached
- Founders, CTOs and L&D leaders at startups and enterprises, and deans and programme heads at universities, plus training companies as partners
Sales Navigator
Apollo
Indeed
Clay
Sendr
MillionVerifier
Claude
Smartlead
LinkedIn
Google Workspace
SlackWhere they started
What was in the way before the first campaign went out.
A separate, repeatable track for each market, and partners who could resell the catalogue.
Referral-led growth
Referrals, inbound and relationships worked, but didn't scale and weren't predictable.
Three different buyers
Startups, enterprises and universities buy training for different reasons, through different people.
Cheaper alternatives
A market full of low-cost self-paced platforms.
Who we went after
Agreed with the team before the first campaign. Every list, message and ad was built for these people and nobody else.
Ideal customer profile: Big Data TrunkThe system we built
From finding the accounts to handing over the reply. Each card is one step, with the tools that ran it.
Track listsStartups, enterprises, universities, partnersTraining-need signalsL&D hiring, AI upskilling, GenAI readinessUniversity listsBy state and programmeEnrichApollo, Sendr and ClayVerifySafe tier onlyPick the first offerWorkshop, bootcamp or partnershipCold emailOne sequence per track75 positiveLinkedInConnect, value, inviteWebinars and invitesCalendar invites in betaReply SLAEvery reply answered within 24 hoursWhat we sent
The actual copy, from the campaigns. Merge fields are shown as grey tags; a custom opener was written for each person.
EmailEmails from the campaignsWe've helped Stanford and other top schools bring AI, cloud and analytics into their programmes, through bootcamps, live virtual sessions and certificate tracks.
After reviewing Company's current offerings, we built a proposal to expand your catalogue. No pressure. Want us to send it?
Noticed Company is strong in corporate training. At Big Data Trunk, we've worked with clients like Salesforce, Roku and Stanford.
We're exploring revenue-share partnerships where we cross-offer courses (500+ AI, cloud and data bootcamps), white-label eLearning catalogues and share access to enterprise clients.
Worth a quick chat?
A partnership variant that named the overlap head-on.
What came back
Replies are copied from the inbox and trimmed. Names and companies are removed; roles and sectors are kept.
Campaign results| Campaign | Volume | Replies | Positive |
|---|---|---|---|
| AI write-up partnership | 2,050 contacted | 82 | 39 |
| Old list, relaunched | 2,512 contacted | 36 | 20 |
| Universities | 8,303 contacted | 583 | 9 |
| Partnerships, non-IT | 1,587 contacted | 55 | 7 |
“My colleague is not with the company anymore. We can connect in a short call. I am very interested in what you can offer.”
What came out of it
75+ positive replies in 90 days across universities and partner campaigns, without relying on referrals or inbound.
- 75+ positive replies in 90 days
- 66 from partnership campaigns
- 47.6% of replies positive on the best campaign
- 3 parallel tracks
- Partnership campaigns6688%
- Universities912%
How it unfolded
From the first call to where the account stands now.
- Jun 2025University track
The first campaign to universities.
- Sep to OctPartnership tracks
IT and non-IT training companies as resellers.
- NovOld list relaunched
20 positive replies from a list that had gone quiet.
- DecAI write-up campaign
39 positive replies, nearly half of all replies.
- Jan 2026Startups and new university lists
Plus a Zoho CRM with two pipelines and automatic tasks.
In their words
From LinkedIn recommendations, unedited.
“Toshad and his team bring strong expertise in cold email and LinkedIn outreach. They work with consistency, professionalism, and a clear focus on delivering outcomes. Toshad is approachable, dependable, and committed to achieving results while maintaining smooth communication. He and his team make a reliable partner for scaling outbound growth efforts.”
Raju S.CEO, Big Data TrunkLinkedIn recommendationWhat we'd tell a team like theirs
- Three markets need three tracks, each with its own list, message and first offer.
- Lead with a small first step that is easy to say yes to.
- Old lists aren't dead. A new angle brought 20 positive replies from one.
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Want results like Big Data Trunk?
A call with Palash. We'll show you a live list of accounts we'd go after in your market, before you commit to anything.
Or write to info@growthinfi.com or call +91 89995 16232
