SaaSLMS and CRM

How Arythmatic stood out in a crowded LMS market

Arythmatic replaces several tools with one platform for learning and CRM. Growth had come through the founders' network. We went after people already unhappy with a competing tool.

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96qualified leads in 3 months

51positive email replies

40%+of LinkedIn invites accepted

12,340emails sent

What they sell: One platform for learning and CRM, including a white-label LMS, for training institutes, coaching businesses and L&D teams.
Market: India first, then the US, UK and Australia
Timeframe: 3 months
Channels: Cold email, LinkedIn outreach, LinkedIn ads
Who we reached: Founders and programme heads at training institutes and coaching businesses, and HR, L&D and customer-success leaders at SaaS companies

Tools in this build

PhantomBuster

Apify

Indeed

Crunchbase

Happierleads

Apollo

Clay

MillionVerifier

Claude

Smartlead

SendPilot

LinkedIn Ads

Notion

The starting point

Where they started

What was in the way before the first campaign went out.

The goal

Find people with a reason to switch now, and show them why one platform beats a stack of tools.

Network-led growth

New customers came through the founders' network, with no repeatable way to reach anyone else.

A broad ICP

Training institutes, coaching businesses, SaaS teams and course creators all buy for different reasons.

A crowded market

Bigger, better-known LMS brands, and buyers who already had something in place.

The ideal customer

Who we went after

Agreed with the team before the first campaign. Every list, message and ad was built for these people and nobody else.

Ideal customer profile: Arythmatic

SegmentsTraining institutesCoaching businessesSaaS employee and customer trainingCourse creators

Who we reachedFoundersProgramme headsHR and L&D headsCustomer success leaders

Company size11 to 500 people

WhereIndia firstThen US, UK, Australia

The workflow

The system we built

From finding the accounts to handing over the reply. Each card is one step, with the tools that ran it.

Outbound engine for Arythmatic4 stages, 13 steps

01Find the accounts

Competitor followersGraphy, TalentLMS, Teachable, Classplus

Unhappy users1 and 2 star reviews from the last 90 days

Growth signalsL&D hiring, funding, headcount

Site visitorsNamed the same day

02Enrich and score

EnrichApollo and Clay

VerifySafe tier only

SegmentOne sequence per segment

03Reach them

Cold emailThree angles per segment12,340 sent

LinkedIn outreachFounder-style notes40%+ accepted

LinkedIn adsThree audiences, conversation ads34 ad leads

04Hand over

AI reads every replyTagged by intent

Qualification callBefore every demo

Lead tableShared with the client96 leads

A step we ranWhat that step producedHover a tool icon to see its name

Signals and lists

The buying signals we tracked

A signal says when to reach out, not just who. These decided who got a message, and when.

1 and 2 star reviews

Reviews of rival LMS tools on G2, Capterra and Reddit from the last 90 days.

Competitor followers

Followers of four competing LMS brands.

"LMS for coaching" searches

Posts and threads asking for an alternative.

L&D hiring

Training, enablement and L&D roles being hired.

Funding and headcount

Teams growing fast after a round.

Website visitors

Companies already looking, named the same day.

The copy

What we sent

The actual copy, from the campaigns. Merge fields are shown as grey tags; a custom opener was written for each person.

Email sequence

Day 0From Arythmatic's founding team

SubjectHow are you managing it all, First name?

Custom opener At that scale, most teams spend more time managing tools than delivering learning: Zoom here, LMS there, community somewhere else. Learners feel that friction before you do.

Arythmatic brings live classes, self-paced courses, community and CRM under one white-labelled platform. Your brand, your data, zero platform commissions.

Worth 20 minutes to see it live?

Day 3From Arythmatic's founding team

SubjectRe: How are you managing it all, First name?Same thread

Just following up on my last email, didn't want it to get buried. Managing live classes, recorded content and community across different tools is a real operational cost.

No extra Zoom licences, no platform commissions eating into your revenue. Worth 20 minutes to see it live?

Day 7From Arythmatic's founding team

SubjectRe: How are you managing it all, First name?Same thread

Last nudge from my side. Happy to do a quick 20-minute demo at your convenience. No pressure, no lengthy sales pitch.

LinkedIn messages

AArythmatic's team profileSent from real, verified profiles

Connection note

Hi First name, saw your work in the e-learning space. Curious if juggling Zoom, a separate LMS and community tools is something your team deals with too. Built something around that exact problem. Thought it might be relevant. Let's connect!

After they accept

Honestly we lived that exact pain: Zoom for classes, a separate LMS, community somewhere else. It never felt like one business. That frustration is why we built Arythmatic.

LinkedIn ads

ArythmaticPromoted

Stop managing tools. Start running a system.

LMS + CRM11 tools.
One bottleneck.Arythmatic

One login. Your entire business.arythmatic.cloud

Learn more

ArythmaticSponsored message

I'll be honest, I don't usually reach out like this. If your team runs training on four or five different tools, I think you'll want to see this.

Yes, tell me moreNot really, but curiousNot interested

Replies

What came back

Replies are copied from the inbox and trimmed. Names and companies are removed; roles and sectors are kept.

Founder, cybersecurity training firmDemo request

“It would be great if we could have a demo for this.”

Founder, recruitment platformMeeting

“I'm interested in seeing a demo. Could we schedule the chat for June 3rd at 12:30 PM?”

Ops leader, CPaaS companyMeeting

“Delayed ramps are a real challenge. I am adding two people from our ops teams, who would be happy to see the demo.”

Founder, skilling startupMeeting

“Let's do this soon, does today or tomorrow work?”

Director, engineering firm, ItalyInterested

“I'd be happy to attend a short presentation. I'll contact the marketing and electronics managers.”

Hospital, DPDP campaignDemo request

“Our consents are in a manual process. Please arrange to show us the demo.”

Results

What came out of it

The result

96 qualified leads and 51 positive email replies in 3 months. More than 40% of LinkedIn invites were accepted at the peak.

BeforeGrowth through the founders' network, a broad ICP and no repeatable way to reach it.

After

96 qualified leads in 3 months
51 positive email replies
40%+ of LinkedIn invites accepted
12,340 emails sent

Where the 96 came from96 in total

Cold email5254%
LinkedIn ads3435%
LinkedIn outreach1010%

Leads logged per month

April2

May37

June24

July34

Want a plan like this for your market?The signals we'd track, the campaigns we'd run and a week-by-week plan. Free, built by hand.Get my GTM plan

Timeline

How it unfolded

From the first call to where the account stands now.

Early April
Setup and warm-up
Domains, mailboxes and LinkedIn profiles, plus the signal lists.
28 Apr
First lead
Two leads in April, both qualified.
May
37 leads
Email and LinkedIn at full volume. Accept rates passed 40%.
June
A slow fortnight, then fixes
Pre-demo qualification calls and faster follow-up on every lead.
July
34 leads
A DPDP track added, plus retargeting and lookalike lists.

Problems and fixes

What didn't work, and what we changed

Every campaign hits problems. These are the ones that mattered, and the fix for each.

What went wrong

Two slow weeks in June

What we changed

A pre-demo qualification call, follow-ups at 1 hour, 1 day, 3 days and 1 week, and form leads called within 2 hours.

What went wrong

An early ad form converted 3 of 53 clicks

What we changed

Form redesigned, and creatives refreshed every 30 to 45 days.

Takeaways

What we'd tell a team like theirs

In a crowded category, start with people who are already unhappy with a rival.
Write one sequence per segment. A coaching business and a SaaS L&D team buy for different reasons.
Name your website visitors and reach them the same day.

What we ran for Arythmatic

Intent-based lead listsPart of the Outbound Engine

LinkedIn outreachPart of the Outbound Engine

Website visitor identificationPart of the Outbound Engine

Want results like Arythmatic?

A call with Palash. We'll show you a live list of accounts we'd go after in your market, before you commit to anything.

Or write to info@growthinfi.com or call +91 89995 16232